Welcome To The KEEN Corner!

The KEEN Building is a reflection of our multifaceted approach to living, working and investing in Traverse City, Michigan.

KEEN is a company focused on innovative solutions, complex problem-solving, and building lasting relationships for community prosperity.

Whether you're in the mood to twirl around in an Irish jig, throw a lively party that leaves memories etched in the minds of your guests, or simply bask in tranquility under the shade of a swaying palm tree, allow The KEEN Corner to cater to your desires.

The Pub

KEEN Event Space

North Bar

*For Inquiries About The KEEN Event Space Please Contact:

Julie Lindsay Julie@Theparlortc.com

KEEN Energy

At KEEN, get evaluations & solutions tailored to your industry’s needs. Improve lighting, HVAC, or embrace renewable energy. Our team will guide you. Find sustainable, cost-effective solutions.

KEEN Suites

Located in the heart of Downtown Traverse City, KEEN Suites is a luxury loft with views of Front Street and West Grand Traverse Bay. Are you ready to embark on a thrilling adventure in the heart of TC? Get ready to be captivated by the vibrant energy and endless possibilities that this city has to offer. The lights, the sounds, the enchanting atmosphere – there truly is no better way to experience TC!

Keen Suites brick building  with a car parked nearby.

Welcome To Downtown Traverse City’s New Retail Incubator – The Cass Street Marketplace!

  • As the dedicated stewards of Downtown Traverse City, the DDA has been instrumental in fostering a vibrant and economically thriving city center.

  • Our mission is clear: to propel economic growth and cultivate a world-class downtown that is not only bustling and inclusive, but also a hub for culture, arts, commerce, ingenuity and entrepreneurship.

  • Downtown Traverse City’s success is intrinsically linked to its distinctive storefront economy, with a remarkable concentration of local independent businesses. Approximately 94% of downtown retail or restaurant spaces are home to one-of-a-kind or “chainlets”, regional tenants with a handful of other locations.

  • Recognizing the importance of nurturing this cherished retail experience, the DDA is thrilled to unveil The Cass Street Market Place, our upcoming retail incubator. Set to launch in the fall of 2023, this endeavor will help cultivate a thriving ecosystem of retail entrepreneurs.

“Eleven is a boutique in Traverse City, MI. We focus on women's designer fashions, expressive accessories, and inspiring decor. Our pieces are sourced thoughtfully and chosen with special attention paid to quality textiles and originality.”

Looking to stay in the loop about upcoming events and activities at The KEEN Corner? Don't hesitate, stay tuned for all the exciting updates and don't miss out on the action!